10 Steps on Marketing Yourself as a Real Estate Agent
As a real estate agent, you are surely interested in real estate marketing tips to help you list and sell homes. But do you know how to properly market yourself?
If you need to find leads and clients, and if you expect to develop long relationships with those clients, you need to know how to present yourself and your services. Follow these tips on how to market yourself as a real estate agent.
1. Get a website
Who doesn’t have a website these days? If you don’t already have one, get one, or create it yourself using the many tools at your disposition. Your website will be the perfect place to display your bio, your contact info, your listings, and testimonials from your previous clients.
2. Write a detailed bio for your website
The people who visit your website will want to learn more about you. Write a detailed bio that will include your education and your biggest achievements, but also the story of why you wanted to become a real estate agent, and what you love the most about your job.
3. Add a blog to your website
Maybe you already have a personal blog, but you should consider creating a new one for your real estate marketing. Write about your listings, but also about different topics related to real estate, or to the city you are working in.
4. Build an email list
An email list is a powerful real estate marketing tool. With just a few clicks, you will be able to send interesting content to your suscribers, such as information about homes for sale in your neighbourhood, or tips for home buyers or sellers. Building and managing an email list can be performed through special CRM software.
While you may be inclined to go for certain brands like Contactually, don’t limit yourself to the one CRM provider you know. There are many Contactually alternative options that offer similar email list features with a suite of other useful services too. Choose the best real estate CRM provider that meets your needs as a real estate agent.
5. Be present on social media
You should also be present on social media, where it will be easier to market yourself to a large audience. You don’t need to be present on all the social media sites, but you need at least a few accounts that you will update regularly with news and content. Don’t forget to reply to the comments and messages people send you.
6. Share other real estate agents’ content on social media
You will probably follow other real estate agents on social media. Don’t hesitate to like the content they publish if you find it interesting, and to share it with your own audience. Maybe these agents will also take a look at the content you are creating, and share it.
7. Write an ebook
The best way to convince people to suscribe to your email list or to follow your page on social media is to offer them a free gift in return. Consider writing an ebook: they are pretty much free to produce, and prospective customers will be interested in reading what you have to say about the real estate market.
8. Request testimonials
The people who visit your website or follow you on social media will expect to read at least a few testimonials from satisfied clients or from your colleagues. Don’t hesitate to request honest testimonials from everyone who has worked with you.
9. Don’t neglect the importance of business cards
You might be thinking that with all the online ressources you will be using to market yourself, you don’t need business cards anymore. You are wrong! Business cards are as important as ever, and they will help you make new contacts when you are away from a computer or phone screen.
10. Consider sending direct mail to prospective customers
Direct mail is still a real estate marketing tool that can catch the attention of prospective customers. Most people don’t have the time to read all the emails they receive, but finding a postcard or a flyer in their mailbox will help them remember your name.