6 Best Benefits of Shoppable Videos
Shoppable videos refer to the method through which consumers can discover several products and initiate a purchase via the links provided within the video. They have become one of the popular marketing techniques, especially in the eCommerce world, making it better than ever.
Business owners usually create a video, incorporating different products and links which direct potential customers to a specific product when clicked. The longer the consumers interact with the video, the more products they encounter and the possibilities to purchase.
Businesses mainly integrate shoppable videos on their websites or a video commerce platform. The affiliate links direct customers to a different page where they can view some products, their prices, and prevailing discounts hence deciding to buy. However, some shoppable video platforms create links through which consumers can finalize the purchase process instantly without proceeding further.
Shoppable videos boast plenty of benefits to different businesses and consumers. Below are six benefits of shoppable videos for eCommerce business owners to evaluate if the move is worth it.
Shoppable Video Benefit #1: Better Sales and Revenue
Businesses can be assured of greater sales and higher revenue by using shoppable videos. Consumers in the 21st century barely want to maneuver across millions of websites searching for a particular product.
Videos or images with some link to instantly direct them to several products and ‘shopping centers’ work best for them, and that’s what shoppable videos are all about. With instant purchases, businesses can enjoy high sales and revenue in the short or long term.
Shoppable Video Benefit #2: Enhanced Customer Experience
Who wouldn’t love walking into a wide range of products by watching a video in their comfort? Shoppable videos are one of the greatest achievements in the eCommerce industry, for they grant customers a desirable shopping experience of their lifetime.
Furthermore, they can enjoy an endless shopping journey, as a single link can be the gateway to many products, including what you may not have thought of. Some shoppable video designers create videos that deliver nothing less than unmatchable personalization to the customers.
Shoppable Video Benefit #3: Higher Brand Awareness and Loyalty
Every business’s dream is to create a strong and long-lasting brand for their products and services, whether operating as eCommerce or physically. With shoppable videos, they can be assured of achieving their dream, especially if a business creates high-quality and interactive videos.
Customers will most likely stay loyal to such a brand and attract more, increasing brand awareness. Even better, businesses can use shoppable videos to educate consumers on different products, especially the new items in the market, to keep them engaged.
Shoppable Video Benefit #4: High Customer Engagement
As highlighted earlier, shoppable videos promise high customer engagement, which can be revealed through greater sales and revenue in the long run. The videos allow consumers to interact with different products and instantly decide to purchase directly from the links in the video.
Consumers can suddenly discover more helpful products they barely know of and purchase without much hassle. Indeed, shoppable videos equate to top-notch customer engagement.
Shoppable Video Benefit #5: Better Conversion Rates
With shoppable videos, consumers can be guaranteed better conversion rates due to the flexibility of the shopping journey. For instance, when the shopping journey is lengthy, demanding, and complicated, customers often neglect their purchases halfway and might never resume the process.
But with shoppable videos, you can access the products and purchase by clicking on the affiliate links. Statistics reveal that shoppable videos can boost conversion rates by 40%.
Shoppable Video Benefit #6: Greater Shopping Convenience
Every consumer craves convenience in their shopping experience, and that’s what shoppable videos deliver. They save customers from the hassle of searching for specific product(s) through many websites since all the essentials are available in a single video.
That makes it more convenient to shop from eCommerce businesses that have embraced shoppable videos in their marketing strategies than their counterparts. Additionally, customers are likely to finalize their purchases and cover a larger part of their shopping list in less time.
Now that you’ve grasped the benefits of shoppable videos, that could be a smooth stepping stone to adopting the advancement as one of your eCommerce business strategies. The business world has been changing substantially with the development of shoppable videos, and you cannot afford to be left behind. You can learn how to create shoppable videos for your business for greater benefit.